Phineese Anthony

Insights

Thinking on strategy, operations and technology

Practical perspectives drawn from consulting work across industries and regions.

A Good Product Is Not The Same As A Good Market Opportunity
Market Research

A Good Product Is Not The Same As A Good Market Opportunity

This is why product development and market development need to be considered together. Before asking how to sell a product, businesses need to understand who actually needs it, what problem it solves and whether that problem is important enough for customers to spend money solving.

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Cloud Technology: What Businesses Need To Understand Before They Scale
Cloud Computing

Cloud Technology: What Businesses Need To Understand Before They Scale

Cloud technology has changed the way businesses build, store and deliver digital services. Organisations can access computing resources without owning all the underlying infrastructure, while growing businesses can increase capacity as demand changes.

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Digital Health Is Not Just About Technology
Digital Transformation

Digital Health Is Not Just About Technology

When people hear digital health, they often think about mobile applications, electronic health records, artificial intelligence, wearable devices, telemedicine and cloud platforms.

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From Idea To Market: What Entrepreneurs Often Miss
Startup Growth

From Idea To Market: What Entrepreneurs Often Miss

A good idea is exciting. It can inspire a business plan, attract early interest and create the feeling that a breakthrough is just around the corner. But an idea, no matter how promising, is not yet a business.

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How Do You Know When It’s Time To Change Career Direction?
Career Change

How Do You Know When It’s Time To Change Career Direction?

Sometimes the reason is obvious. You may have lost interest in the work, reached a point where there is little room to grow, or discovered that your strengths are better suited to something else.

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Security Should Begin Before The Product Is Built
Cybersecurity

Security Should Begin Before The Product Is Built

Security is often treated as something that comes after a product has been developed. A team builds the system, tests its features and prepares for launch, and only then begins asking whether the product is secure.

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Stop Waiting For Job Vacancies: Take A More Proactive Approach
Job Search

Stop Waiting For Job Vacancies: Take A More Proactive Approach

There is nothing wrong with applying for advertised positions. But if that is your entire job-search strategy, you're letting the market decide which opportunities you see.

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Technology Moves Fast. Healthcare Doesn't. What Happens In Between?
Digital Health

Technology Moves Fast. Healthcare Doesn't. What Happens In Between?

Technology can move from an idea to a working product remarkably quickly. Healthcare rarely moves at the same speed, and there are good reasons for that. A healthcare solution does not simply have to work; it has to be safe, useful, trusted, affordable and capable of fitting into the way care is actually delivered.

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What I Wish More Students Knew Before Leaving Home To Study Abroad
Study Abroad

What I Wish More Students Knew Before Leaving Home To Study Abroad

Studying abroad can be one of the most rewarding decisions a student makes. It can provide access to a different education system, new professional networks and experiences that shape the way you see the world.

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What Working Across Different Industries Has Taught Me About Problem Solving
Problem Solving

What Working Across Different Industries Has Taught Me About Problem Solving

Working across technology, healthcare, business development, facilities management and education has therefore changed the way I approach problems. I have learned not to rush towards a solution before understanding what is actually wrong.

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Why Interdisciplinary Thinking Matters In Technology And Healthcare
Digital Healthcare

Why Interdisciplinary Thinking Matters In Technology And Healthcare

Some of the most difficult problems in technology and healthcare cannot be solved by one profession alone. A software engineer may understand how to build a system, while a healthcare professional understands the realities of patient care. A business leader considers cost, markets and sustainability; a security specialist considers privacy, access and risk. Each perspective is important, but none tells the whole story.

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Why International Expansion Fails Even When The Product Is Good
International Business

Why International Expansion Fails Even When The Product Is Good

A good product can succeed in one market and struggle badly in another. This is one of the realities businesses discover when they move beyond their home market: strong customer reviews, proven sales and a successful business model do not automatically translate into success elsewhere.

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Why Use A Travel Consultant When You Can Book Everything Yourself?
Travel Consulting

Why Use A Travel Consultant When You Can Book Everything Yourself?

Today, you can search for flights, compare hotels, book activities and even build an itinerary from your phone. With so much information available online, it is reasonable to ask: Do I really need a travel consultant?

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Your degree is not your cereer
Career Development

Your degree is not your cereer

Graduating from university can feel like the finish line. You have completed your courses, passed your examinations and earned a qualification. Naturally, the next expectation is to find a job and begin building a career.

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